As VP of Marketing at Autofleet, Sima leads the company's global marketing strategy, brand positioning, digital initiatives, and communications while orchestrating go-to-market plans to drive growth and establish market leadership. Sima is a seasoned global marketer specializing in B2B SaaS. Previously, she served as Marketing Director at Verifone, a multinational leader in payment solutions, and at LawGeex, an AI-powered legal tech provider. She holds a Master's degree in Law and a Bachelor's degree in Communication and Political Science from Bar-Ilan University.